IS IT WRONG? YES!! DOES IT WORK? ABSOLUTELY!!!

Advertisers in US have been using sex as a main method of advertising. It is not a coincidence because this type of advertisement works. As long as they sell their products they will not stop making advertisements like that. This is a small gift from our capitalist system. You can see these kinds of advertisements from a car ad to even simple fast-food ad’s. Most of us may think that what a sexy women has to do with hamburger. The answer is “nothing”. It has nothing to do with the product and according to them it does not have to as long as you get people to buy your product.

It so common that nobody even thinks about the implications of those ad’s for our society and eventually to the advertisement industry as well. As killing us softly mentions, in these ad’s especially women and rarely man are used as sex objects. What they wear and how they look reminds people of sex. People who are in those ads are dressed very sexy and their bodies are perfect. If this ad is for a men (alcohol, car, perfume etc.) it makes you think that this is the only you can get a girl like that. Since you have no chance to look like this guy you should at least buy the product so that you may have chance. If the add aims women, it is usually more naïve and targets their insecurity. That ad’s basically saying that if you want to keep your man you should look like these women. If you want to look like these women the first step is buying this product.















I would like to focus on jean advertisements. When you think about jeans the first thing you think of is “being cool” or “being hot or sex”. This is not what actually you think this is what you were imposed to think. As I mentioned before, this is not a coincidence. This is a part of a huge sale strategy. Companies are trying to identify jean with sex. It is because jean is worn by fairly young population and sex is the main issue (or desire) for this age. The strategy, of course, then would be reminding people sex every time they touch a pair of jean. It is no surprise seeing ad’s like these when you think about it.

Calvin Klein Jeans (actually in all departments underwear, perfume etc.) is the worst when it comes to selling product through “sex ad’s”. I would like to remind you the poster where Eva Mendez wears nothing but pair of jeans. Oh boy, who would forget this poster! This poster was on almost all billboards throughout Manhattan last summer. This is the worst sexual provocation ever. Yes they are selling jeans and she is wearing one(i've seen ads where the product was not in the picture). When you think about it there is nothing wrong with this ad. But if you really focus, the only thing you see is a very hot provocative woman is looking at you like she would have sex with you any minute. This is the image (and essentially the brand) you would never forget. In fact, I did not and I bought one pair of CK jean last summer. So, is this wrong? Yes. Does it work? Absolutely.

As we all know by now sex sells.Women unfortunately become the object of these ads but this is the way it has been and i think it will be this way for a long time.There two was to look at it.We either say "this is just a poster and it does not mean anything" or we will look for a secret agenda and fight against it.In my opinion women and sex should not be the center of these ad's people should come up with more creative ways to make posters.Yes sex sells but some day it wont.

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