Sexy Alcohol

Ok, so we all know by now that sex sells. Ultimately what companies want to do is sell their products at any cost, using whatever means they have available to them. Now a days we can find sex in adds, and sexist adds almost everywhere we go, such as this one on the left. I chose this image because I had to look at it for months wile riding the 6 train to class, as I am sure you all have. It did confuse me at times, as I didn't know what to make of it. An add for alcohol, portraying sex, on a subway cart? While kids of all ages ride the same subway and have the same add flaunting in their faces, I thought it more than just inappropriate.

This is an add for a cognac, meanwhile the images showing have nothing to do with how good the product is. Or maybe every time two girls drink it they chain each other and want to bite one another. Although in the occasions that I have drank Remy Martin, that has never happen to me or any of my girlfriends.

This add doesn't only provide us with a sexy scene between two women. It also give us the degradation of comparing women to animals. One women is chained, and submissive, while the other one is aggressive and ready to bite her. Are we dogs?

Also let me not forget to mention the slogan that reads: "Things are getting interesting". This is obviously an add aimed to men, and its telling them: if you give girls enough Remy Martin, they will hook up with each other, only for your enjoyment. Isn't that nice? What elementary school children wouldn't want to see this add on his/her way to school? We are creating a society of sex and sexism with adds like this. We can say we know better and we don't believe or follow things like this. However children are being brought up looking at images like this, internalizing them, and sadly thinking this must be the norm. We must put a stop to sexism now, because once this children grow up they are going to create more adds like this one, and it will be a non-ending cycle.

Why don't we make commercials that show what really happens, such as one that says: if you give girls enough Remy Martin, she will throw up all over you!

Image courtesy of: utopiography.com