Introduction to Media Studies Summer 2010: How Advertisers Use Internet Cookies to Track You

Tuesday 8/17
FINAL EXAM
Good Luck!!

Due Wednesday 8/11
Read Hanson, Ch. 13 Media Law

Due Tuesday 8/10
Post 4 Using the reading, screenings, class discussions and advertising images - identify the sexism, racism and power hierarchies found in so many of these advertisements. Choose one example that illustrates the points made in Killing Us Softly. Explain why you chose the ad. Then find or construct an alternative to these mainstream images and explain why it is different. Carefully draw out advertising strategies and goals and provide alternative paths for the industry.

Read Hanson, Ch. 12 Public Relations

Due Monday 8/09
Respond to at least one of your classmates’ assignments-Post 3 by 10am
QUIZ #2 All material through 8/4

Due Thursday 8/05
Read Hanson, Ch. 11 Advertising

Due Wednesday 8/04
Post 3 In the reading "Everyone is a Media Outlet," Clay Shirky describes "mass amateurization." Explain what he means by this and give a clear example from your experience that illustrates his argument. What does Shirky argue is the outcome of this? What do you feel is the future of the media professional? Feel free to use other essays/articles as well to speak to this point.

Due Tuesday 8/03
Read Clay Shirky Reading - on Blackboard

Due Monday 8/02
Read Hanson, Ch. 10 Internet

Due Thursday 7/29
Read Hanson, Ch. 9 Television
*If you choose you may edit your post for Thursday.

Due Wednesday 7/28
Respond to at least one of your classmates’ assignments by 10am
Read Hanson, Ch. 8 Movies

Due Tuesday 7/27
Quiz 1 Chapters 1,2,3,4 + 6 and Baran reading.
Read Hanson, Ch. 7 Sound

Due Monday 7/26
Read Hanson, Ch. 6 Newspapers
Post #2
New News
Choose a major news story from this past week. Read an article about it from each of The New York Times, USA Today, BBC (http://www.bbc.co.uk/) and 2 more news sources of your choice. (If possible, find an article from an alternative press or another country’s press. If you speak another language, this does not need to be in English.If not possible, choose a source with known politics.)How does the coverage compare? Contrast the articles in terms of slant, sources, density and focus. Be sure to make references to the terms learned in the text and refer to any other research you come across. Please be specific about how you access and why you chose these news sources as well.

Due Thursday 7/22
Respond to at least one of your classmates’ assignments by 10am
Hanson, Ch. 6 Newspapers

*small change to syllabus regarding comments on blog -comments not due on 8/3 for post 2 but instead on 8/9 for post 3 [thanks Edna for pointing this out]

Due Wednesday 7/21
Read Hanson, Ch. 4 Books

Due Tuesday 7/20
Read Hanson, Chapter 3 "Media Effects" (in 3rd edition Media Effects is Chapter 2) REVIEW Chapter 2 "Media Business" in 2nd edition (in 3rd edition Media Business is Chapter 3)

*If you choose you may edit your post for Thursday.

Due Monday 7/19
Read Hanson, Chapter 2 "Media Business" in 2nd edition (in 3rd edition Media Business is Chapter 3)

Post #1

YOUR MOST MEMORABLE MEDIATED EXPERIENCE

Choose an event you experienced through television, radio, newspapers or Internet. Do NOT choose an event at which you were actually present. Describe how you experienced the event: where you were, who you were with, where the information came from, etc. How did the medium or media shape your experience? Has your understanding of the event changed in retrospect? Why or why not? Make references to the terms learned in Chapter 1 and in the Baran reading when appropriate. ~5 paragraphs, be sure to include at least 1 link and 1 image.

Due 7/15
Read: Hanson Chapter 1 and S. Baran’s “What is Culture?”

Link to syllabus here

Readings refer to chapters in your text: Hanson, Ralph. Mass Communication: Living in a Media World.

Addition readings can be found on the Blackboard site for this course.

Introduction to Media Studies Summer 2010

Friday, August 6, 2010

How Advertisers Use Internet Cookies to Track You

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